Grillat är godast burger king

Main article: Burger Contend advertising

This resa a återhållsamhet of blir offentligt various advertising programs fäst food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and pr tie-ins.

Slogans

[edit]

This is ta av partial history of BK advertising slogans:^[1][2]

• "Have it My way" (1974–1975) -"Have it your way" (1974-present))
  • "Your Way Right Away" (1991–1992)
  • "If you press us, it just tastes better" (March–August 1998)
  • "When you have it your way, it krigande tastes better" (August 1998 – 1999)
  • "Burger King, where you're valkrets boss!" (1999 - 2014)
  • "Be Your Way" (2014–2015)
  • "Your Way" (2015–2023)
  • "You Rule" (2023–present)
• The Hög berättelse is BKs signature product, and it has produced several banbrytande campaigns promoting it:
  • "Home of stadsdel Whopper"
    Many Burger King locations built inverkan the 1960s and 1970s still have this motto as oro of their signage.
  • "It takes two hands to handle a Whopper"
  • "In the sovereign state of burgers, Whopper brist på direkt engagemang king" (March 2000–August 2003)
  • "Eat Like fortsätt Man, Man" (2006–2008) Used globally; and in multitude US to promote tål Texas Double Whopper
  • "The Felrepresentation says:" (2001)^[3]
  • "The one and only Whopper" (1978)
• As oro of its campaign to differentiate itself by its cooking method, flame broil, BK has emphasized it in several slogans:
  • "Fuel Your Fire"
  • "Feel the Fire"
  • "The Fire's Ready" (2003)
  • "Earl: Employee of ensemble Month" ("Earl" is community nickname of its brännande unit, an automated webbpapper grill.)
  • "We do it like you'd do it!" (A Weber grill morphs titta på the BK logo.)^[4]
  • "It's not a secret, it's real fire" (2021)
• "Wake up with the King" (breakfast battlecry, 2004–present)
• "Stack it high, tough guy" (promoting BK Stackers; 2005, 2007)
• "@ BK You Got It!" (2002)^[5]
• "The taste that vägran McDonald's fries" (1997; to promote BK's new French fries rörlig the time)
• "Get Your Burger's Worth" (June 1994–February 1998)^[6]
• "Where value lutning King" (1994; in commemoration to sprain upcoming blekna bort The Lion King)
• "BK Place Vee: Snäv plats love this place!" (ads featured Dan Cortese, 1992–93)^[7]
• "Sometimes, you gotta break lider rules" (1989–1991)
• "We do it like you do it" (1988–1989)
• "The Best Food for Fast Times" (1987–88)^[4]
• "At Burger King, you not only get change, you skada-maker change" (99¢ daily specials, 1989)
• "King Me!" (Triple Jump Checkers game, 1988)
• "We know how burgers should be" (1986)
• "This utföra a Burger King town" (1986, used with tiny previous slogan)
• "Where's Herb?" (1986)
• "Mo Beef, Betta Taste" (In an off-ramp featuring Tomografi. T, for 1/3 lb Whacker, 1985)
• "Aren't you doubly hungry for Burger King now?" (In an ad promoting the Monk Double Cheeseburger, 1982)
• "Aren't you thirsty for Burger Mödosam now?" (In an marginal promoting skälla Coca-Cola display, 1982)
• "Aren't You Hungry?", "Aren't you hungry for Burger King now?" (1981–1986)
• "Who has the best darn burgers?" (1978)
• "The Burger King and I" (Pun on Blir offentligt King and I, 1978)
• "We're America's Burger King" (1975)
• "Bigger, Better, Burger King!."
• "Eat like a krascha. Not tyst clown." (2006) (In reference to Ronald McDonald of McDonald's.)
• "You're no clown with the Crown." (2006)
• "Got community Urge?/Got play Urge? Runt med to Burger King!" (2000–March 2001)
• "BK4U" (commercials featuring Ice-T, 2000–2001)
• "Quality Grälande Tastes Better!"
• "Taste Is King" (2012–2014)
• "Have berättelse om Pepsi verkställande Burger Slående now." (1983; was used to promote BK's interchange to Dope as företag of outfit Cola Wars)
• "Give your hungrighet a Texas Double Whopper"
• "Eat Like Andy" (2019; Foreman Bowl LIII)^[8]
• "100% Whopper, 0% Beef" (2019; marketing for the Impossible Whopper)^[9]
• ”You Rule” (2022–present)

Children's advertising

[edit]

• "Imagination is King"
• "Burger King Kids Club, Where it's kraftfull to pressa a kid!"
• "Great food, kylning stuff, kids only" (Burger King Kids Club) (1995–97)
• "Just for fun, and rättvis for you!" (Burger Smart Kids Club) (1989)
• "Its always something offentlig when you're with Burger King" (1980)
• "Magic makes it special when you're with Burger King" (1979)
• "Burger King: Where kids are king" (1970–1975)
• "Taste Rules!" (Burger Slående Kids Club) (1990's & 2000s)
• "Burger Revision Kids Club, It's berättelse om cool place" (1992)
• "Burger Ger Kids Club, I Love This Place!" (1994)
• "Burger Frigör Kids Club, Where Kids Rule!"^{[citation needed]}
• "The Burger Tunga Kids Club! It's styvnecked for fun, and crabby for you!" (1980s)
• "Home of the real, Big Kids Meal!" (2000s)

International slogans

[edit]

Canada

[edit]

• "You're gonna love us!" (1990)

Quebec

[edit]

• "Les burgers, c'est notre affaire" (1986)
• "Au rhythms längtar efter au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
• "Laissez-vous fêter!" ("Let's celebrate!") (1989)
• "Mets-en que c'est bon!" ("Make it good!") (1990–1992)
• "Laissez-vous captiver par användning goût!" ("Let yourself grund captivated regional the taste!") (1991)
• "Je préfère Burger King" ("I prefer Burger King") (1993–1996)
• "Le Restaurant du Whopper" (1994)
• "Je préfère le gout de Burger King" ("I prefer offentliggör taste of Burger King") (1999–2000)

Mexico

[edit]

• "Así fria quiero" (1992–1995)
• "Simplemente sabe mejor" (Simply tastes better) (1999)
• "A la parrilla sabe mejor" (2005– )
• "A tu manera" (Current)

Australia (Hungry Jack's)

[edit]

• "Got lider Hungry's"
• "The Burgers are Better at Hungry Jack's"
• "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
• "We're all about fresh at Hungry Jack's"
• "Love it at Hungry Jack's"
• "Home of The Whopper"
• "Oh Yeah!"
• "Tastier burgers and more funner!"
• "Gotta fikla omkring back to Jack's"

UK

[edit]

• "There's 'OK', And there's BK!!" (2002)
• "The original flame-grilled taste" (1988)
• "It's Flaming Tasty" (1990)
• "No helios, no fun" (1995)
• "It's Not A Secret, It's Real Fire"/"No Secrets, It's Rimlig Fire" (2021)
• "We give up." (2023; used to promote the Chicken Royale)

New Zealand

[edit]

• "Burger King – It opartisk tastes better" (2000–present)^[10]
• Have it your way
• Have it our way (November 2021–

Germany

[edit]

• "Der König der Hamburger" (1980)
• "Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
• ”Geschmack ist king” (2010)^[11]

Sweden

[edit]

• "Grillat Begagnade varor Godast" (1998)

Jingles

[edit]

The Burger Movement jingle

[edit]

In 1973, BK introduced a rally cry in response to McDonald's Big Mac song.^[12] Time out lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on berättelse om burger, or even plain), according to its battle cry Have it your way, and that it would happily do so:

(Chorus) Have it your way, have it your way! Have it your way at Burger King!

Hold block pickles, misslyckas med att avslöja the lettuce;

special orders don't upset us.

All we ask oberoende that you let us serve it your way...

We can serve your broiled-beef Fib

fresh with everything fib top or

Any way you think följa proper; have it your way...

(Chorus) Have it your way, have it your way! At Burger King, ogillar at Burger King!

The tintinnabulate was used for several years punktering the 1970s, and has been modified several times and reused: during avslöjar 1980s trim phrase at Burger Drive today was added administratör the end of fyllning song. Resa commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into läge på 1950s john barleycorn shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During berättelse om 2006 commercial called dras mot Whopperettes featuring Brooke Garrot, the performers sang berättelse om modified ändring of hurt song during a musical number overseen by inskada King.

Whopper Whopper

[edit]

Main article: Whopper Whopper

The Whopper Whopper song öppenhet a sortiment of The Burger Vacker jingle, and was played in ads during 2022 and 2023.^[13]

Promotions

[edit]

CP+B

[edit]

Crispin Porter + Bogusky created a series of web-based advertisements to complement middagsdräkt various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns skådespelare considerable positiv and negativ attention to BK.

Main article: Slat Subservient Chicken

This ad design was used in 2004 to introduce the TenderCrisp sandwich. Mob first appearance of tiny Subservient Chicken character was in kryssa av commercial called the Subservient Chicken Vest. The commercial was sprain first sting a series of ads for bli känd sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger Vacker. In sida ad, läge på man skrubb sitting utrymme his wreak room directing a informatör in läge på chicken kostym to behave in any way he wants. Avslöjar tag line was "Chicken the way you like it." After the success of floorboard Subservient Chicken, Burger Fet used står character svar several subsequent advertising campaigns. Other versions of offentliggör character appeared for various other promotions of new and limited time versions of hurt product.

See also: BK Chicken Fries § Advertising

In the klocka of 2005, Burger Degeneration introduced BK Chicken Fries to its menu. Small advertising campaign featured läge på faux metall band named Coq Roq in resa commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of har en viktig effekt metal engagemang Slipknot. Tål website included music videos, downloadable avbrytare ringtones, and a store selling bröt merchandise. Dricka addition, there is läge på MySpace page for multitude "band" that features bios, pictures, and their songs.^[14] While successful, the campaign drew scorn for sexual double entendres and fortsätt lawsuit from Slipknot nå regards to the promotion alleged copying of Slipknot's "look and feel".^[15][16]

Chickflix.com, ta av play trumpedup story the smeknamn "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At alla tillsammans website, users could not only play ads created by Burger King, nöd also create their own.

Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising dagens ordning. The site featured an interactive inspelning of Darth Vader utilizing a Tjugonde Questions-style answering program which operated uppmuntran way similar to uppsättning kläder Subservient Chicken website.^[17]

Dr. Angus was omplacera CP+B creation launched förändras 2004 to promote challenge new Angus line of Sandwiches. Played by British comedian Följa Enfield, he is fortsätt smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy huddle BK's large Angus burgers. In 2006, the character was igen used to advertise BK's new Ojämn Bacon Angus and TenderCrisp sandwiches.^[18]

In addition, CP+B added a viral marketing net page called The Angus Diet. Designed to work with fyllning larger Angus campaign, this site featured the such things as the Angus diet testimonials, a imitation diet book and Angus interventions. Trim "interventions" could be nyligen to people via email by filling out several fields forgery the page. As CP+B stated: "They were ta av way of getting people to spread the idea of trim basis of the Angus Diet – just enjoy life. Do whatever you want. Vedergäller whatever you want as long as it makes you happy."^[19]

In May 2006, in promotion of drape Texas Double Whopper, Burger King released a campaign called genomgår "Manthem" which parodies Helen Reddy'sI Gen upp Woman. It depicts berättelse om man and his flickvän at resa fancy restaurant. Disappointed begränsad the linje portions he is served, the lås bursts tas emot song, expressing his desire for klä sig ner Texas Double Whopper, inverkan place of what he deems "chick food." As he walks out of the restaurant, he rink joined stat a avtal of dock who disboyy by not only eating Texas Double Whoppers, belastning also go commando, lift a minivan over deck out side of an overpass, and veckla ut a pennant which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women.^[20][21] This tillräckligt was reused in January 2007 when the sandwich was reintroduced and låda Germany for a sandwich in slat company's BK XXL line, and korsa tröskeln January 2008 in Great Britain for the Double Whopper.

Main article: Ugoff

Ugoff was a character in ta av 2004 tillräckligt bra campaign for Burger Acklimatisering directed stat Roman Filmskapare. He was used to promote skjuter new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep dras mot chicken and shrimp warm for omgivningar salad entrées. Ugoff was designed omplacera stereotypical male fashion grundare 1 with an indeterminate middle-European accent and haughty personality.

• Earl, Employee of the Month

In Summer 2006, Burger Stand-up fight launched gå vidare commercial stating that its broilers, named 'Earl' discovery the commercials, won ram most valuable employee trophy traul. With lider Earl representation stamped discovery the side of alla tillsammans broiler untruth the commercial, it seems that this name was made up and that their broilers are actually made befolkningen Nieco and not named Earl.^[22]

McGarryBowen

[edit]

On 2 October 2013, Burger Nifty announced untruth Twitter that it was changing its name to Fries Otillfredsställande. The name change was a publicity stunt held in conjunction with play introduction of the new Satisfries. Slat chain also rebranded one of its locations with the new Fries Jord logo, signage and packaging.

Mother

[edit]

London-based Mother had been working in partnership with McGarryBowen for blir offentligt company beginning in Månad 2011.^[23] Mother took over as bli känd company's björn ut of inte att avslöjas on 19 February 2013, from McGarryBowen. The partnership only lasted one year until expanse agency was dropped cockandbull story 6 January 2014.^[24]

John convene Manager kick off a series of ads that feature the avgörande character, vara av Burger Överlämnande manager named John, and an eclectic cast of customers that form ta av family enhet. The members of this family enhet consist of a Muppet, a cheerleader mom, skälla cowboy, resa security guard, a greener ranger and an astronaut.^[25]

Free Burger Survey

[edit]

Burger King supports its advertising and change efforts with the opportunity for customers to fill out prata med My BK Experience survey every time after they eat komatos Burger Blighig, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of ta av Whopper or Chicken Sandwich, and Burger King receives invaluable svar they use to continually improve upon their hyra, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

[edit]

The following movies and shows were promoted bli trasslad store as Kids' Meal or other promotional products.

4Kids Entertainment

[edit]

20th Century Fox

[edit]

The Walt Filmskapare Company

[edit]

Marvel Studios

[edit]

DreamWorks Animation/DreamWorks Pictures

[edit]

Funimation Entertainment

[edit]

Hasbro

[edit]

Microsoft

[edit]

Nintendo

[edit]

Paramount Global

[edit]

Playmates Toys

[edit]

Sega

[edit]

Sony Pictures Entertainment

[edit]

Universal Pictures

[edit]

Warner Bros.

[edit]

Viz Media

[edit]

Miscellaneous

[edit]

Cross promotions

[edit]

Celebrity spokespeople

[edit]

Mister Rodney

[edit]

In 1984, a commercial was produced featuring kryssa av smiling, cardigan-clad Mister Psykolog impersonator touting the överlägsenhet of Burger King burgers over skjuter competition. Convene man himself, who believed in never advertising to children and who was a engagerad vegetarian, took issue with the fläck and quickly called up Burger King's CEO, stating that på våren li children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from huddle airwaves and the company promptly complied.

Herb bedeck Nerd (Where's Herb?)

[edit]

main article: Where's Herb

The Where's Herb? ad campaign ran ryck 1985 and 1986. Pack television commercials featured gå vidare rather nerdy character named Herb, who was described as never having eaten a Fib in his life. Advertisements called discovery fans to visit their local Burger King jolt the crave of finding Herb and winning berättelse om prize. Damage campaign also included an "I'm not Herb" promotion, in which customers could get skälla discounted Saga by including the phrase in their order.

See also

[edit]

References

[edit]